Globally Verified: The First Adult Toy Brand with 9 Global Industry Firsts Achieved in Mental Health, Healing & Sexual Wellness

Globally Verified: The First Adult Toy Brand with 9 Global Industry Firsts Achieved in Mental Health, Healing & Sexual Wellness

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Welcome to MyJoyToys

We're an award winning business that has emotional safety at the heart of what we do. Discover our range of adult toys at your own pace. Here you'll find thoughtfully chosen products, guides and recommendations designed to help you explore with confidence.

Prestige
P
AWARDS
NEW AWARD · 2026/27

WE JUST WON!

Intimacy Support Service of the Year
London & South East England · Prestige Awards 2026/27
A New MyJoyToys Achievement

Recognised for the work we do.

Our latest award recognises MyJoyToys as the Intimacy Support Service of the Year for London & South East England.

Officially named
WINNER
PRESTIGE AWARDS 2026/27
We’re incredibly proud to share our newest achievement. MyJoyToys has been named the winner of Intimacy Support Service of the Year for London & South East England.



IT Brand Pulse Industry First AI Innovation 2026

Globally Recognised Industry First

Award-winning. Globally recognised.

We are honoured to have our global industry first recognised and featured by tech analyst firm IT Brand Pulse in their Industry First series, highlighting MyJoyToys' role in the emerging category of emotional-support AI and mental health innovation.

Mental Health
First

Everything we do starts with emotional safety.

Discreet &
Secure

Private packaging & secure checkout.

Body & Mind
Wellness

Products & guides that support your whole self.

Trauma
Informed

Created with care, awareness & respect.

Inclusive for
Everyone

All genders, identities and experiences welcomed.

Guides You
Can Trust

Expert advice & real support.

Award
Winning

Recognised leaders in wellness innovation.

9 Global
Industry Firsts

Pioneering the future of this industry.

Industry Leading.
Globally Recognised.

MyJoyToys is proud to be the first adult toy brand globally with 9 verified industry firsts in mental health, healing and sexual wellness.

9
Global
Industry
Firsts

Latest from our Dedicated Mental Health Blog

Did you know? We’re the first to launch a dedicated mental health blog in the adult industry. Explore it below.

Performance Pressure & Intimacy Confidence: How to Overcome Anxiety and Rebuild Self-Trust

Performance Pressure & Intimacy Confidence: How to Overcome Anxiety and Rebuild Self-Trust

By MYJOYTOYS Ltd

Performance pressure is one of the most common — and least talked about — challenges in intimacy. It can affect anyone, regardless of gender, experience, or relationship status. You might...

Read more
Divorce Recovery: How to Heal Emotionally and Rebuild Yourself After Separation

Divorce Recovery: How to Heal Emotionally and Rebuild Yourself After Separation

By MYJOYTOYS Ltd

Divorce is more than the end of a relationship.It can feel like the loss of identity, safety, routine, connection, and the future you once imagined. Even when a separation is...

Read more
Emotional Abandonment & Feeling Unwanted

Emotional Abandonment & Feeling Unwanted

By MYJOYTOYS Ltd

Why Feeling Unwanted Hurts So Deeply — And How to Heal Emotional Abandonment Few emotional experiences hurt as deeply as feeling unwanted. Emotional abandonment can come from: • breakups• childhood...

Read more
How Loneliness Affects the Body, Intimacy & Emotional Connection

How Loneliness Affects the Body, Intimacy & Emotional Connection

By MYJOYTOYS Ltd

Loneliness is often talked about as an emotional experience — but it is also deeply physical. Long periods without emotional or physical closeness can change how the nervous system responds...

Read more

Testimonials

Sophie R.
Verified review

“MyJoyToys feels completely different from other adult wellness sites. There’s no pressure, no judgement and so much thought behind the experience. For the first time, exploring intimacy felt like something I could approach at my own pace.”

Daniel
Verified review

“I’ve never seen sexual wellness approached this way before. The focus on mental health, confidence and feeling comfortable with yourself makes the whole experience feel much more human.”

Amelia T.
Verified review

“The guides made such a difference for me. Instead of feeling like I was simply being sold something, I felt informed and understood. It’s clear that emotional wellbeing is genuinely part of the brand.”

James
Verified review

“What stood out to me was how inclusive everything felt. MyJoyToys doesn’t make assumptions about who you are or what you need. It gives you space to explore what feels right for you.”