“A Safe Space in a Loud Industry”
This Is More Than a Store — It’s a Safe Space for Sexual Healing.
The adult industry didn’t make space for trauma, anxiety, identity, or recovery — so we did.
We lead with empathy, honesty, and care, offering tools that help people reconnect with themselves and others emotionally, not just physically.
Press coverage · Seventh Industry First Announced
MyJoyToys launches fully custom AI mental-health companions, allowing customers to design private, personalised support companions built exclusively for them.
Read the official press release →This collection will continue to grow, with more supportive designs coming soon.
End The Stigma Clothing
Each collection is personally designed by Kelly, founder of MyJoyToys, turning everyday clothing and accessories into messages of understanding, visibility, and support for people navigating identity, healing, and belonging.
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Big news! We’ve added 8 new supportive AI companions to help you through life’s difficult moments. From heartbreak support with Daniel to loneliness support with Harlow, plus many more supportive companions to discover — find the one that fits you.
AI Support Companion Subscriptions
AI Emotional Support Companions Calm, judgement-free guidance — at your pace
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Create Your Own AI Support Companion
We believe everyone deserves access to safe, supportive conversation. While we work hard to build companions that cover as many life experiences and mental-health challenges as possible, we know every story is different — and we may not have a companion that fits your exact needs yet. That’s why we offer the option to create your own private AI companion.
Choose the name, appearance, personality and type of support you want, and we’ll build a companion designed purely for supportive, non-explicit conversation.
All companions are built as mental-health support companions. Any requests for explicit or sexual content are always politely declined.
Meet Sol
A free advisor offering calm, judgement-free guidance. Sol helps you choose products that feel safe and right for you — especially if you’re nervous, a beginner, or coming back after a difficult experience.
Introducing our Carefully Curated Collections
Designed to support real people through real intimacy challenges.
Whether you’re healing from trauma, easing anxiety, exploring identity, or rebuilding connection, each collection is tailored to meet you with compassion, safety, and emotional support.
Starting Where You Are
Being a virgin — at any age — is completely okay.
This beginner collection is here for those who are new to intimacy, exploring for the first time, or choosing to move slowly.
Your pace, your boundaries, your comfort always come first.
Beginning Together
This collection is for new couples — including male couples and female couples — who are exploring intimacy together for the first time or choosing to move slowly.
There’s no right way and no timeline.
Just space for comfort, communication, and shared discovery, guided by care and mutual consent.
Dedicated Mental Health Blog
Did you know? We’re the first to launch a dedicated mental health blog in the adult industry. Explore it below.
Emotional Abandonment & Feeling Unwanted
Why Feeling Unwanted Hurts So Deeply — And How to Heal Emotional Abandonment Few emotional experiences hurt as deeply as feeling unwanted. Emotional abandonment can come from: • breakups• childhood...
How Loneliness Affects the Body, Intimacy & Emotional Connection
Loneliness is often talked about as an emotional experience — but it is also deeply physical. Long periods without emotional or physical closeness can change how the nervous system responds...
The Psychology of Heartbreak: Why Breakups Hurt So Much (And How to Heal)
Heartbreak is often spoken about casually, yet emotionally it can feel as intense as grief. The end of a relationship isn’t just the loss of a person — it’s the...