Independent Market Analyst Report

Executive Summary

Following an independent global market analysis commissioned in June 2025, this report confirms that MyJoyToys is the first known adult toy brand in the United Kingdom and globally to be built entirely around the mission of mental health, survivor empowerment, and emotional healing through pleasure.

Unlike competitors who may touch upon empowerment, self-care, or inclusive wellness, MyJoyToys is uniquely positioned as the only adult brand with mental health and emotional wellbeing as its core identity and foundational purpose.

Methodology Overview

The analyst conducted a comprehensive comparison of leading adult toy and sexual wellness brands globally. This included review of:

• Public mission statements

• Brand messaging across websites, blogs, social media, and product pages

• Available press coverage, founder interviews, and community initiatives

The analysis focused on identifying brands with a mission-first focus on mental health, emotional trauma recovery, or survivor-led narratives — not just inclusivity or empowerment as secondary themes.

Key Findings

• No adult toy brand was found to be founded explicitly around mental health advocacy.

• MyJoyToys uniquely integrates its mental health mission across:

  • Product positioning and tone of voice

  • Educational blogs and storytelling

  • External mental health resources and partnerships

• The combination of trauma-informed branding, open mental health storytelling, and dedicated support content is globally unmatched.

Conclusion

Based on a detailed analysis of the global adult wellness market, it is concluded that MyJoyToys is currently the first and only adult toy brand globally to be fully centred on mental health, emotional wellness, and survivor strength.

This positioning is not a marketing strategy — it is a reflection of the founder's lived experience and the brand’s unwavering commitment to advocacy and stigma-breaking.

As of June 2025, MyJoyToys holds a verifiable first-mover position in the global market.

Acknowledgements

This summary is derived from independent third-party research conducted with transparency and neutrality. The full internal report is available upon request to media, academic, and investor partners for verification purposes.