About Us
MyJoyToys is a UK-based adult wellness platform. Independent marketing analysis and international press coverage have identified MyJoyToys as the world’s first online adult toy website with a dedicated focus on mental health, healing, and trauma-informed sexual wellbeing.
Globally Verified is the verification framework behind MyJoyToys, connecting sexual wellness with mental health education and verified external support resources.
From Hospital Walls to a Movement of Healing
This is MyJoyToys — Where Pleasure Meets Resilience
Hello, my beautiful friends,
My name is Kelly, and I want to share something deeply personal. Not just a business story — but a human one. A story about survival, transformation, and what it means to rebuild a life from nothing but pain and hope.
At just 12 years old, I was diagnosed with schizophrenia. That diagnosis didn’t come gently — it tore me away from everything I had ever known and everyone I had ever loved. I was placed into a mental health hospital, and from that moment on, my life was shaped by trauma, isolation, and silence.
I am also a survivor of childhood sexual abuse. For a long time, I believed those experiences defined me — that pleasure, wholeness, and peace were things meant for other people.
But MyJoyToys was born from that very pain — created in the box bedroom of my home, on a second-hand £100 mix-and-match PC from eBay. No investors. No special training. No team. Just one woman with a fire in her chest and a vision for something radically different.
Because I didn’t just want to sell products. I wanted to build a brand that mattered — one that would challenge shame, fight stigma, and reclaim pleasure as a tool for emotional healing.
MyJoyToys is the UK’s first — and the world’s first verified — adult toy brand rooted in mental health, personal growth, and true connection.
Living with schizophrenia in a world that often misunderstands and marginalises has opened my heart to every community considered ‘outside the norm.’ I know what it feels like to be treated like a label instead of a person. That’s why MyJoyToys will always be a space for the LGBTQ+, trans, neurodivergent, disabled, and anyone who has ever been told they don’t belong.
Every identity. Every orientation. Every story deserves a voice.
This is about more than pleasure — this is about liberation.
We’re not just changing the way the world shops for intimacy.
We’re changing the way the world talks about it.
We became the UK’s first adult toy store to launch a dedicated Mental Health Blog, openly discussing trauma, healing, and emotional wellness through real lived stories.
Alongside it, we built an External Resource Hub linking to therapists, counsellors, podcasters, educators, and sex-positive professionals who truly care — because pleasure without support is empty, and we’re here to walk beside you, not sell to you.
Our Mission
To change the way people see pleasure — not as something dirty or selfish, but as a vital part of healing.
To create a space where survivors feel safe, empowered, and seen.
To spark conversations about trauma, intimacy, and recovery that the world too often avoids.
To honour every story and remind each visitor: you are not broken, and you are not alone.
This isn’t just an online store.
This is a lifeline. A lighthouse. A community.
If I could go from hospital walls to building a global mission from a small bedroom, so can you.
MyJoyToys is proof that healing is real — and joy belongs to everyone.
Welcome home.
With love, fire, and fierce hope,
Kelly
Founder & CEO, MyJoyToys
The MyJoyToys Timeline
From Pain to Purpose — And a Movement That’s Just Getting Started
If you’ve read my story above, you already know that MyJoyToys was never built for quick wins or shallow sales. It was built from survival — from the quiet strength it takes to live with trauma and still believe that joy is possible.
This isn’t just a brand. This is the world’s first adult toy store founded on lived experience with mental illness, trauma, and emotional recovery.
We were also the first in the UK to implement:
• A dedicated Mental Health Blog
• An External Resource Hub connecting visitors to real support resources
1992 — The Journey Begins
Diagnosed with schizophrenia and admitted to a mental health hospital.
Childhood–Adulthood — Surviving the Silence
Surviving childhood sexual abuse and years of stigma.
2021 — Built From a Box Room
MyJoyToys begins on a £100 second-hand PC in a small bedroom.
2022 — Official Launch
The UK’s first adult toy brand centred on mental health launches.
Mental Health Blog and External Resource Hub go live.
2023 — Growing the Mission
The brand grows its voice and community.
2025 — Industry Recognition Begins
The adult industry begins to take notice.
June 22nd 2025 — Globally Verified
Independent market analysis confirms MyJoyToys as the world’s first and only adult toy brand built entirely around mental health.
Today — Still First. Still Leading.
MyJoyToys remains the world’s only adult toy brand built entirely around mental health, survivor strength, and the healing power of pleasure.
We didn’t follow anyone else.
We led — and we’re still leading.
We didn’t wait for permission.
We built the future.
And we’re just getting started.