About Us

From Hospital Walls to a Movement of Healing
This is MyJoyToys — Where Pleasure Meets Resilience

Hello, my beautiful friends,

My name is Kelly, and I want to share something deeply personal. Not just a business story — but a human one. A story about survival, transformation, and what it means to rebuild a life from nothing but pain and hope.

At just 12 years old, I was diagnosed with schizophrenia. That diagnosis didn’t come gently — it tore me away from everything I had ever known and everyone I had ever loved. I was placed into a mental health hospital, and from that moment on, I carried a history shaped by trauma, isolation, and silence.
I am also a survivor of childhood sexual abuse. And for a long time, I believed those experiences defined me — that pleasure, wholeness, and peace were things meant for other people.

But MyJoyToys was born from that very pain — created in the box bedroom of my home, on a second-hand £100 mix-and-match PC from eBay. No investors. No special training. Just one woman with a fire in her chest and a vision for something radically different.
Because I didn’t just want to sell products. I wanted to build a brand that mattered — one that would challenge shame, fight stigma, and reclaim pleasure as a tool for emotional healing. MyJoyToys is the UK’s first — and possibly the world’s only — adult toy brand rooted in mental health, personal growth, and true connection.

Living with schizophrenia in a world that often misunderstands and marginalises has opened my heart to every community considered ‘outside the norm.’ I know what it feels like to be treated like a label instead of a person. That’s why MyJoyToys will always be a space for the LGBTQ+, trans, neurodivergent, disabled, and any soul that’s ever been told they don’t belong. Every identity, every orientation, every story deserves a voice — and if you walk with us, MyJoyToys will be that voice.

This is about more than pleasure — this is about liberation. No more hiding. No more shame.
This is your space to take up room, to speak your truth, and to be celebrated exactly as you are.
That’s why we’re proud to be the UK’s first — and possibly the world’s only — adult toy brand to pioneer a changed future.
We’re not just changing the way the world shops for intimacy — we’re changing the way the world talks about it. We’re tearing down shame, rewriting narratives, and giving every person — no matter their story — permission to feel seen, safe, and free.

And we didn’t stop there.

We became the UK’s first adult toy store to launch a dedicated Mental Health Blog, openly discussing trauma, healing, and emotional wellness through real, lived stories. Alongside it, we built an External Resource Hub — linking to therapists, counsellors, podcasters, educators, and sex-positive professionals who truly care. Because pleasure without support is empty — and we’re here to walk beside you, not sell to you.

Our mission is simple, but revolutionary:
To change the way people see pleasure — not as something dirty, selfish, or out of reach, but as a vital part of healing.
To create a space where survivors feel safe, empowered, and seen.
To spark conversations about trauma, intimacy, and recovery that the world too often avoids.
To honour every story — and remind each visitor: you are not broken, and you are not alone.
This isn’t just an online store. This is a lifeline. A lighthouse. A community.

We believe that transformation is possible — and that every orgasm, every laugh, every connection, can be a quiet act of resistance against everything that once tried to break you.

If I could come from hospital walls to building a global mission from a small bedroom, so can you.
MyJoyToys is proof — that healing is real, and joy belongs to everyone.

Welcome home.

With love, fire, and fierce hope,
Kelly
Founder & CEO
MyJoyToys

The MyJoyToys Timeline

From Pain to Purpose — And a Movement That’s Just Getting Started

If you’ve read my story above, you already know that MyJoyToys was never built for quick wins or shallow sales. It was built from survival — from the quiet strength it takes to live with trauma and still believe that joy is possible.
But MyJoyToys is also proof of what can happen when that strength becomes a mission.
This isn’t just a brand. This is the world's first — and the world’s only — adult toy store founded on lived experience with mental illness, trauma, and emotional recovery.
And we’re proud to have led the way with more than just words.
We were also the first in the UK to implement:
– A dedicated Mental Health Blog to share honest, unfiltered conversations around healing, intimacy, and self-worth
– An External Resource Hub that links to therapists, counsellors, podcasters, educators, and support communities who truly care
This timeline shows how far we’ve come — and where we’re going next.

1992 – The Journey Begins
At just 12 years old, I was diagnosed with schizophrenia and placed into a mental health hospital, separated from everyone and everything I knew. It was the start of a life shaped by stigma, survival, and eventually, a vision that would change everything.

Childhood–Adulthood – Surviving the Silence
I also experienced childhood sexual abuse. For years, I carried the belief that people like me — with scars and labels — weren’t meant for pleasure or joy. That belief became the very thing I set out to destroy.

2020 – The Vision Sparks
In the quiet of survival, a bigger idea began to take form: What if there was a brand that made pleasure safe again? That combined intimacy with emotional truth? That treated healing as a human right?

2021 – Built From a Box Room
Armed with a second-hand £100 mix-and-match PC from eBay, I began building MyJoyToys from the box bedroom in my home. No investors. No help. Just lived experience, purpose, and relentless belief in something better.

2022 – The Official Launch & Bold Declaration
MyJoyToys goes live online — and from the very beginning, we proudly declare ourselves the UK’s first adult toy brand rooted in mental health, trauma recovery, and authentic connection. That same year, we launch the UK’s first dedicated Mental Health Blog in the adult toy space and our External Resource Hub, offering access to trusted therapists, educators, podcasters, and mental health advocates.
“We didn’t wait for permission — we claimed our space.”

2023 – Building Deeper Connections
We grow our voice, expand our customer base, and continue to speak truth to taboo — proving that pleasure with purpose is more than possible: it’s powerful.

2025 – Industry Recognition Begins
Established adult brands begin reaching out for partnerships and collaborations. The industry begins to notice what we’ve been building all along — not a shop, but a shift.

June 22nd 2025 - Globally Verified

An independent market analyst confirms what we’ve always believed:
MyJoyToys is the world’s first and only adult toy brand built entirely around mental health, trauma support, and stigma-free empowerment.

Today — Still First. Still Leading.
MyJoyToys remains proud to be the the world’s only — adult toy brand built entirely around mental health, survivor strength, and the healing power of pleasure.

We didn’t follow anyone else.
We led — and we’re still leading.

 We Didn't Wait for Permission — We Built the Future
This brand wasn’t built by marketers or investors.
It was built by a woman with a story — and a mission to change everything.
And we’re just getting started.