MyJoyToys Timeline
From Surviving to Leading — How a One-Woman Mission Sparked a Global Movement
Welcome to the official MyJoyToys Timeline — a living record of what happens when lived experience, passion, and purpose collide. This page documents every step of a journey built not by corporations or investors, but by a survivor with a second-hand computer, a story that demanded to be told, and a vision that refused to stay small.
MyJoyToys is more than a brand. It’s a rebellion against shame. It’s a safe space built for the misfits, the misunderstood, and the millions of us who were never meant to fit inside society’s boxes.
Since 2022, we’ve proudly stood as the UK’s first — and possibly the world’s only — adult toy store founded on mental health, survivor empowerment, and the healing power of pleasure. We didn’t follow trends. We started them.
Here, you'll see the proof — the milestones that turned pain into purpose, a product range into a mission, and a bedroom-built business into a leading voice in intimacy, healing, and authenticity.
Whether you're a curious visitor, a potential partner, or someone who just needs to know it’s possible to rise — this is for you.
Let our timeline show you:
You don’t need permission to lead.
You only need the courage to begin.
Scroll down to explore our journey.
From Pain to Purpose — And a Movement That’s Just Getting Started
If you’ve read my story above, you already know that MyJoyToys was never built for quick wins or shallow sales. It was built from survival — from the quiet strength it takes to live with trauma and still believe that joy is possible.
But MyJoyToys is also proof of what can happen when that strength becomes a mission.
This isn’t just a brand. This is the UK’s first — and possibly the world’s only — adult toy store founded on lived experience with mental illness, trauma, and emotional recovery.
And we’re proud to have led the way with more than just words.
We were also the first in the UK to implement:
– A dedicated Mental Health Blog to share honest, unfiltered conversations around healing, intimacy, and self-worth
– An External Resource Hub that links to therapists, counsellors, podcasters, educators, and support communities who truly care
This timeline shows how far we’ve come — and where we’re going next.
1992 – The Journey Begins
At just 12 years old, I was diagnosed with schizophrenia and placed into a mental health hospital, separated from everyone and everything I knew. It was the start of a life shaped by stigma, survival, and eventually, a vision that would change everything.
Childhood–Adulthood – Surviving the Silence
I also experienced childhood sexual abuse. For years, I carried the belief that people like me — with scars and labels — weren’t meant for pleasure or joy. That belief became the very thing I set out to destroy.
2020 – The Vision Sparks
In the quiet of survival, a bigger idea began to take form: What if there was a brand that made pleasure safe again? That combined intimacy with emotional truth? That treated healing as a human right?
2021 – Built From a Box Room
Armed with a second-hand £100 mix-and-match PC from eBay, I began building MyJoyToys from the box bedroom in my home. No investors. No help. Just lived experience, purpose, and relentless belief in something better.
2022 – The Official Launch & Bold Declaration
MyJoyToys goes live online — and from the very beginning, we proudly declare ourselves the UK’s first adult toy brand rooted in mental health, trauma recovery, and authentic connection. That same year, we launch the UK’s first dedicated Mental Health Blog in the adult toy space and our External Resource Hub, offering access to trusted therapists, educators, podcasters, and mental health advocates.
“We didn’t wait for permission — we claimed our space.”
2023 – Building Deeper Connections
We grow our voice, expand our customer base, and continue to speak truth to taboo — proving that pleasure with purpose is more than possible: it’s powerful.
2025 – Industry Recognition Begins
Established adult brands begin reaching out for partnerships and collaborations. The industry begins to notice what we’ve been building all along — not a shop, but a shift.
June 22nd 2025 - Globally Verified
An independent market analyst confirms what we’ve always believed:
MyJoyToys is the world’s first and only adult toy brand built entirely around mental health, trauma support, and stigma-free empowerment.