MyJoyToys Timeline
From Surviving to Leading — How a One-Woman Mission Sparked a Global Movement
Welcome to the official MyJoyToys Timeline — a living record of what happens when lived experience, passion, and purpose collide. This page documents every step of a journey built not by corporations or investors, but by a survivor with a second-hand computer, a story that demanded to be told, and a vision that refused to stay small.
MyJoyToys is more than a brand. It’s a rebellion against shame. It’s a safe space built for the misfits, the misunderstood, and the millions of us who were never meant to fit inside society’s boxes.
Since 2022, we’ve proudly stood as the UK’s first — and the world’s first verified — adult toy store founded on mental health, survivor empowerment, and the healing power of pleasure. We didn’t follow trends. We started them.
Our Journey
1992 – The Journey Begins
Diagnosed with schizophrenia at 12 and admitted to a mental health hospital — the beginning of a life shaped by stigma, survival and resilience.
Childhood–Adulthood – Surviving the Silence
Experiences of childhood sexual abuse shaped a mission to challenge shame and reclaim pleasure as part of healing.
2020 – The Vision Sparks
A bigger idea begins to form: What if there was a brand that made pleasure safe again? That combined intimacy with emotional truth? That treated healing as a human right?
2021 – Built From a Box Room
MyJoyToys is built on a £100 second-hand PC with no investors, no team and no external funding.
2022 – Official Launch
Launch of the UK’s first adult toy store centred on mental health, trauma recovery and emotional wellbeing.
The first dedicated Mental Health Blog and External Resource Hub go live.
2023 – Growing the Mission
The brand grows its voice, expands its customer base, and continues to challenge stigma within the adult industry.
2025 – Industry Recognition Begins
Established adult brands begin reaching out for partnerships and collaborations as the industry begins to notice the shift being created.
June 22nd 2025 – Globally Verified
Independent market analysis confirms MyJoyToys as the world’s first adult toy brand built entirely around mental health, trauma support and stigma-free empowerment.
2026 – Building the Industry Firsts
Momentum accelerates as MyJoyToys begins launching a series of initiatives designed to change how the adult industry approaches mental health and emotional wellbeing.
2026 – AI Emotional Support Bots Launch
MyJoyToys becomes the first adult toy website to introduce dedicated AI emotional wellbeing companions supporting loneliness, heartbreak, anxiety, trauma and personal growth.
2026 – CEO-Designed Mental Health Clothing Line
Founder Kelly personally designs and launches an identity-support clothing collection created to promote empathy, visibility and stigma reduction.
2026 – Mental Health Peer Support Community Forum
A dedicated community forum launches, built from scratch to provide a safe space for mental health, emotional wellbeing and peer-support conversations.
Today — Still First. Still Leading.
MyJoyToys remains proud to be the world’s only adult toy brand built entirely around mental health, survivor strength and the healing power of pleasure.
We didn’t wait for permission — we built the future.
And we’re just getting started.