Press Centre & Global Firsts | MyJoyToys
Press Centre & Global Firsts
MyJoyToys is recognised internationally for pioneering wellbeing-focused innovation in adult ecommerce. This page brings together our verified global firsts, independent reports, and official press coverage.
Our Confirmed Global Firsts
1. World’s First Adult Toy Brand Founded Entirely on Mental Health & Emotional Healing (2025)
MyJoyToys was verified by an independent global market analysis as the first adult toy brand in the world built entirely around a mission of mental health, emotional healing, trauma recovery and survivor empowerment.
Press Coverage:
- PRLog – MyJoyToys Verified as the World's First Adult Toy Brand Founded Entirely on Mental Health
- IssueWire – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health and Healing
- 1888PressRelease – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health and Healing
2. First Adult Toy Website Built Around Mental Health, Trauma-Informed Support & Healing (2025)
With the launch of its redesigned site, MyJoyToys became the first adult toy website structured entirely around mental health, trauma-informed education and emotional safety, rather than purely product-led commerce.
Press Coverage:
- PRLog – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health & Healing
- IssueWire – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health and Healing
- 1888PressRelease – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health and Healing
3. First Independently Verified Mental-Health-Focused Adult Toy Brand (2025)
An independent market analysis confirmed MyJoyToys as the first and only adult toy brand built entirely around mental health, emotional healing and survivor empowerment.
Press Coverage:
- PRLog – Independent Report Confirms MyJoyToys as World's First Mental Health-Focused Adult Toy Brand
4. First Adult Toy Website with Dedicated Mental Health AI Support Bots (2026)
MyJoyToys has integrated a dedicated suite of AI-driven emotional support and mental health bots directly into its adult ecommerce platform, making it the first adult toy website globally to embed this kind of mental-health-focused AI support within the user experience.
Press Coverage:
- PRLog – MyJoyToys Achieves Another Global First with Dedicated Mental Health AI Support Bots
Full details available on our internal press reference page: AI Bots Global First – Press Reference
Press Releases – Full Index
2026
2025
- PRLog – MyJoyToys Verified as the World's First Adult Toy Brand Founded Entirely on Mental Health
- PRLog – Independent Report Confirms MyJoyToys as World's First Mental Health-Focused Adult Toy Brand
- PRLog – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health & Healing
- IssueWire – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health and Healing
- 1888PressRelease – MyJoyToys Launches New Website as the World’s First Adult Toy Brand Built on Mental Health and Healing
Media Contact
Media & Press Enquiries
MyJoyToys LTD
Email: info@myjoytoys.co.uk
Website: https://www.myjoytoys.co.uk